RED BULL

Inspiriran funkcionalnim pićima Dalekog istoka, sredinom 1980-ih godina Dietrich Mateschitz osnovao je Red Bull. Nakon što je razvio formulu pića posvetio se razvoju jedinstvenog marketinškog koncepta, 1.travnja 1987. godine na austrijskom tržištu pojavio se Red Bull Energy Drink. Ne samo da je lansiran potpuno novi proizvod, već je s pojavom Red Bulla rođenaj edna potpuno nova kategorija proizvoda. Danas je dostupan u preko 165 zemalja svijeta, a od 1987. godine do danas konzumirano je preko 35 milijardi limenki Red Bulla. Sjedište kompanije mali je grad Fuschl am See, nedaleko od austrijskog Salzburga.

www.redbull.com/hr/hr/

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Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980′s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far.

www.redbull.com/hr/hr/